I've heard the name COEX (COnvention centres and EXhibition halls) a lot in tourist things about Seoul as well as from people who generally seem to sing its praises, so I've always been intrigued by it but never enough to make my way to its rather out-of-the-way location (in relation to our home)
But the SM Town exhibit is still there and something we both really wanted to see, having given SM Entertainment a fair amount of our time and money in the past year alone, haha.
It wasn't too hard to find, considering the gigantic signs everywhere and the crowds of teenage girls coming and going from the direction of the entrance, laden with bags saying 'SMTOWN' on them. It's very pretty and elaborate for something that I've been told is just a temporary fixture.
Inside, the exhibition covers several floors, each with a different function. The walls are covered in photos of SM's various successes as well as display cases full of costumes and memorabilia from different artists. The first floor you come to is the pop-up shop, where you can buy all kinds of SM merch for almost all of their artists.
