Tuesday, 2 December 2014

Pepero Day

Collective Pepero haul from students and each other
Technically the 14th of every month in Korea is a little commercialised 'love'-based holiday. From January's Diary Day where you buy a diary for your loved ones to use in the new year, to the more well-known and largely-celebrated Valentines Day and White Day in February and March.

My favourite is 'Black Day', generally the antithesis of White Day where singletons wear all black and eat 'black' foods to mourn their suffering love lives after 2 months of loved-up celebrations.

November 14th's 'day' is supposedly for movies, but I'd guess that it's generally overshadowed by Pepero Day which occurs on the 11th.

The story goes that on November 11th a group of middle school girls exchanged boxes of Pepero to encourage each other to grow tall and slender. Other people say that it's just because the date (11/11) looks like Pepero sticks.

Text: Happy Pepero Day!
Either way, it's very popular (well done, marketing team) especially with younger people, and the stores were piled high with intricately-arranged boxes of the stuff days or possibly even weeks in advance.

I wasn't really expecting to get anything aside from jokingly trading a box with Nick, but we both ended up with a few at school!

It's cute and silly and I love it even though it is just a big manufactured day to make money. As long as I'm getting tasty snacks out of it, who am I to argue? :p


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